Ocean began his musical career as a ghostwriter in 2010. The following year, he released his first mixtape, Nostalgia, Ultra, and subsequently secured a recording contract with Def Jam Recordings. His first studio album, the eclectic Channel Orange (2012).
After a four-year hiatus, Ocean released a visual album titled Endless in 2016 to fulfill contractual obligations with Def Jam. Ocean self-released his second studio album, Blonde, a day after Endless's release. Blonde expanded on Ocean's experimental musical approach and ranked first on Pitchfork's list of the best albums of the 2010s decade. It was his first number-one album on the US Billboard 200 and was certified platinum by the Recording Industry Association of America (RIAA). From 2017 onwards, Ocean released sporadic singles, worked as a photographer for magazines, and launched the fashion brand Homer.